Introduce your innovation in the Chinese market
We help you with everything you need to succeed in China
Questions you most likely have regarding the Chinese market:
- Are there opportunities for my products and technology in the Chinese market?
- In which market segments these opportunities lie
- Which location/region is best to start from
- What model for market entry is best for me? WFOE, Joint-Venture, distributor etc.
- How do I find a Chinese cooperation partner?
- How do I protect my intellectual property and brand reputation in China?
Innovasian Bridge has all the expertise you need and what is very important in China, the network in Chinese government, business community and investors.
Our Services
Focussed on your success in the Chinese market
Intake and China potential assessment
Expanding your company to the Chinese market is something you should not think too lightly of. The entry cost can be quite high and success is not guaranteed. Therefore it is very important to make an initial assessment of the viability of your products and technology in the Chinese market. In the intake we can already assess the opportunities and the risks, so that you can make a well funded decision to proceed to the next step in your preparations to access the Chinese market.
Market Investigation
When the potential for your company has been assessed, the next step is to investigate the market for your products in China. What is the total market size? Which companies are the main players; which foreign companies are already active there? What size of the market and in which segments your company would be competing? We can help you with answering all those questions by doing desk research in Chinese data resources and by interviewing companies and potential customers in China.
Location Search
There is no Chinese market, it is like starting in the European market, you first choose the country which offers the best opportunity. In China, this is no different. Therefore choosing the right starting location is very important for your future success in China. Good to know for you is that many Chinese cities can offer your company advantages, when you set up your office or manufacturing site there. We have the overview of what Chinese cities/industry parks can offer foreign companies and can help you choose the best location for your company.
Partner Search
Of course it is possible to just set up your company in China and build up your business from scratch. In some sectors however it is better to start a cooperation with a Chinese partner, because via that partner you have better access to the whole local industry ecosystem, like customers, suppliers, research institutes and local government departments. Finding the right Chinese partner however is not so easy and often requires support from local government. We know which Chinese companies are looking for partners in your field and can help you to set up a strategic cooperation with long term success.